The best plan is to utilize all of these options. This way you can set a boundary in case you are competing with larger advertisers. Digital advertising works on a system of bidding where everyone’s campaigns are competing to be seen. Bid Pricing refers to setting a maximum amount you are willing to pay for clicks and impressions. If you are more conscious of your budget and would like to commit to a longer campaign, this is a great option. Daily Budget refers to a set price you want to spend per day on any specific ad. This is a quick way to get your ads out there but doesn’t necessarily promise longevity. Total budget refers to a flat rate you would pay to push your ads. There are three main ways that price factors into a LinkedIn Ad. LinkedIn allows for you to invest as much or little as you would like into an ad campaign. Like many digital advertising options, LinkedIn Ads don’t have a single flat rate or specific cost.
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